The Marquardt Group has stood for innovation in the field of interactive mechatronics for decades. Whether in the automobile, in the home or in industrial applications - Marquardt creates intelligent interfaces between man and machine. In order to consistently support this innovative strength internally, the company relies on the end-to-end digitalization of its business processes.
Together with KINNO AG, a decisive step was taken: the seamless integration of BPA CRM based on SharePoint and SAP ERP.
The challenge
With the growing complexity of the business processes and increasing demands for transparency, speed and data availability, it became clear
- CRM, ERP and collaboration processes need to be more closely interlinked
- Data flows should be consistent across systems and available in real time
- Manual interfaces and duplicate data maintenance must be reduced
- Specialist departments need intuitive, user-friendly processes
At the same time, existing SAP structures had to be retained and expanded in a meaningful way.
The solution approach
KINNO provided Marquardt with holistic support - from analysis to implementation:
1. analysis & conception
- Implementation of a comprehensive business analysis
- Evaluation of existing interfaces and data flows
- Adaptation of the process organization to digital requirements
2. technical architecture
- Development of an integration concept for BPA CRM and SAP ERP
- Comparison and selection of suitable integration solutions (including ERP Connect from Theobald Software)
3. implementation
- Implementation of the specialist processes in BPA CRM
- Adaptation and harmonization of the data models
- Realization of the bidirectional interface integration
The solution at a glance
The combination of BPA CRM and SAP ERP unites the strengths of both worlds:
- BPA CRM (SharePoint-based): Lean, user-friendly processes and optimal support for collaboration
- SAP ERP:** High stability, scalability and deeply integrated business logic
- Integration via Theobald Software:** Reliable and high-performance data exchange between the two systems
The added value for Marquardt
The integration has enabled Marquardt to achieve significant improvements:
Centralized database All relevant customer and process data is consistently available across all systems.
More efficient processes Manual activities and duplicate data entry have been significantly reduced.
Improved collaboration Teams work on a shared database - transparent and coordinated.
Faster responsiveness Real-time access to information enables informed decisions.
Scalable architecture The solution grows flexibly with the company's requirements.
Conclusion
With the integration of BPA CRM and SAP ERP, Marquardt has created a powerful, future-proof system landscape. The combination of a stable ERP basis and a flexible collaboration platform enables consistent processes across system boundaries - efficient, scalable and user-friendly.